The Key Components of a Mobile App Strategy James O’Brien,...

The Key Components of a Mobile App Strategy

James O’Brien, mashable.com

There is no ques­tion that mobile apps are the future of com­merce. Not when the writ­ing on the dig­i­tal wall tells us that some 25% of online retail is bound for smart­phones and tablets by 2017.

That doesn’t mean that your com­pa­ny is…