How to make software products the smart way
Poornima Vijayashanker, thenextweb.comPoornima Vijayashanker is the founder of Femgineer, helping entrepreneurs and tech professionals (especially women) level up their careers.
As technologists, we want to build software that is friendly, fast, beautiful, responsive, reliabl…
domingo, 19 de março de 2017
How to make software products the smart way Poornima...
Marketing Leadership = Marketing Successb2bmarketing.net The...
Marketing Leadership = Marketing Success
b2bmarketing.netThe world of industry has learned that investment in executive leadership development is vital to the long term success of every enterprise. Strong leadership is especially critical in marketing. …
How Social Media Can Help Your Business in 2015 [INFOGRAPHIC]
How Social Media Can Help Your Business in 2015 [INFOGRAPHIC]:
Stephen Tamlin, socialmediatoday.com
If you’re not sure about how social media can help your business, take a look at our new infographic, full of amazing stats that will prove just how valuable social media can be for your business.
What marketing teams can learn from biology Joseph Vito DeLuca,...
What marketing teams can learn from biology
Joseph Vito DeLuca, thenextweb.comJoseph Vito DeLuca is VP Marketing & Communications for Yieldr
The Holy Grail of today’s data-driven marketing landscape was actually discovered far from any boardrooms or Silicon Valley tech centers. One must actually look to the…
Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early...
Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early Next Year
Robert Hof, forbes.comEver since the iPhone kickstarted the mobile revolution, advertisers have been struggling to keep up with the massive changes in people’s online behavior. Despite the reality that people are now spending more time on their smartphones and tablets,…
The Most Common Mistake People Make In Calculating ROI Joe...
The Most Common Mistake People Make In Calculating ROI
Joe Knight, hbr.orgYour company is ready to make a big purchase — a fleet of cars, a piece of manufacturing equipment, a new computer system. But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits wi…
Aligning Strategy and Sales Accelerates Profit...
Aligning Strategy and Sales Accelerates Profit Growth
salesforce.comMany execs struggle to find the secret sauce to accelerating profit growth. In Aligning Strategy and Sales Frank Cespedes advocates aligning the efforts of strategists and sellers to implement …
Defining Strategy, Implementation, and Execution Ken Favaro,...
Defining Strategy, Implementation, and Execution
Ken Favaro, hbr.orgIt is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and…
How the Internet of Things Changes Business Models Gordon Hui,...
How the Internet of Things Changes Business Models
Gordon Hui, hbr.orgAs the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and streamlining established business models won’t be enough. To take advantage of new, cloud-based opportunities,…
Innovate Without Diluting Your Core Idea Jon Campbell,...
Innovate Without Diluting Your Core Idea
Jon Campbell, hbr.orgYou may have played the game of “telephone” as a child. Your teacher sat the class in a circle and whispered a sentence to the first kid, who whispered it to his neighbor, and so on until the last child in the circle told the group what she though…
Ferramenta aponta a empreendedor a melhor localização para abrir...
Ferramenta aponta a empreendedor a melhor localização para abrir negócio
Da redação de Pequenas Empresas e Grandes Negócios, globo.comBasta se cadastrar no site do Sebrae para o empreendedor usar a plataforma. (Foto: Thinkstock)Um ferramenta on line vai auxiliar potenciais empresários e donos de pequenos negócios a tomarem decisões com base em informações geográficas em mapas na…
Why Mobile Marketing Is More Than 50% More Effective Than Social...
Why Mobile Marketing Is More Than 50% More Effective Than Social Media Marketing
By Sophie Davidson, heavy.com(Getty)
Mobile marketing is becoming more and more popular because it’s so much more effective than social media marketing and email marketing. It also tends to be much more affordable, especially …
7 Musts to Maximize Your Company's Mobile Strategy
7 Musts to Maximize Your Company's Mobile Strategy:
Chuck Cohn, entrepreneur.com
For the first time, mobile devices outnumber people. This milestone underscores one crucial fact for entrepreneurs: as the number of mobile devices rises, so do their importance.
Eighty-five percent of consumers believe their mobile devices are…
Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report:
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
20 Best Social Media Infographics You Have To Check Out! Iggy...
20 Best Social Media Infographics You Have To Check Out!
Iggy Ko, webdesigndev.comInfographics are graphic visual representations of data and information and are especially helpful when you have to explain complicated and complex information in a quick and efficient manner.In this post we won’t give you any graphic desig…
Big Data Solving Big Problems Steve Olenski, forbes.com Whether...
Big Data Solving Big Problems
Steve Olenski, forbes.comWhether you’re involved in the business or tech industries, you’ve probably heard a lot of discussions regarding ‘big data.’ But, what exactly is big data and how is it being used to solve big problems?
Big Data Defined
If you search fo…
Four Big Priorities For Implementing Next Generation Big Data...
Four Big Priorities For Implementing Next Generation Big Data Analytics
Scott Gnau, forbes.comThe world of big data is changing so quickly that we really need to look beyond today’s analytic capabilities and chart where enterprise-grade architectures are headed in the future. Even the vocabulary is changing! “Big data” is turning into a…
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