B2B Sales Is Being Massively Disrupted (Hint: It’s Looking...

B2B Sales Is Being Massively Disrupted (Hint: It’s Looking More Like B2C)

McKinsey & Company, forbes.com

By Shawn Lank­ton, Brian Stafford

Enter­prise sales and mar­ket­ing mod­els have tra­di­tion­al­ly been built around large sales forces, C-suite rela­tion­ships, and enterprise-wide imple­men­ta­tions. A dis­rup­tive new sales model, how­ev­er, …