quarta-feira, 10 de setembro de 2014
8 lições de marketing de Philip Kotler Da redação de Pequenas...
8 lições de marketing de Philip Kotler
Da redação de Pequenas Empresas e Grandes Negócios, globo.comPhilip Kotler (Foto: HSM Educação)Philip Kotler é um dos gurus do marketing mundial. Segundo uma lista do “Financial Times”, ele é o quarto nome mais importante do setor – atrás apenas de Jack Welch, Bill Gates e Peter Drucker. Nesta…
iBeacon Hack Makes It More Efficient To Wait Tables Natasha...
iBeacon Hack Makes It More Efficient To Wait Tables
Natasha Lomas, techcrunch.comIt’s still pretty early days for beacon tech, but practical applications for the Bluetooth trigger hardware are set for big growth. Beacons can be embedded into all sorts of everyday objects linking them to smartphones and their users via a compan…
An Inside Look At The Starbucks App, The Most Successful Mobile Payments System In The US
John Heggestuen, businessinsider.com
At 6 million average weekly transactions in the U.S., it now accounts for a full 15% of transactions made at the U.S. Starbucks-operated stores.
In a new research note from BI Intelligence we take a deep dive into how the Starbucks app works, wh…
Mobile Apps Are Fueling Huge Growth In Time Spent On Digital...
Mobile Apps Are Fueling Huge Growth In Time Spent On Digital Media
Mark Hoelzel, businessinsider.comTime spent on digital platforms, including desktop and mobile, saw massive gains over the last year. Digital time spent topped nearly 1.2 trillion minutes in June 2014, increasing by 24% over the same month last year, according to a report by…
Rede, do Banco Itaú, compra gateway para pagamento...
Rede, do Banco Itaú, compra gateway para pagamento maxiPago!
Tatiana Vaz, de EXAME.com, abril.com.brValor da aquisição não foi revelado pelas empresas
São Paulo – A Rede, antiga Redecard, acaba de fazer a primeira aquisição estratégica sob controle do Itaú Unibanco. Trata-se da empresa de gateway para pagamento maxiPago!
O banc…