Industry update: 33 markets now have 3 or more mobile money services for unbanked customers
Jennifer Frydrych, gsma.comSince the 2013 State of the Industry Report was published this past February, there have been significant developments in the mobile money industry. View a larger version of the map Mobile money is…
quinta-feira, 23 de outubro de 2014
Industry update: 33 markets now have 3 or more mobile money...
Mobile payment could boost restaurant...
Mobile payment could boost restaurant revenues
BigHospitality.co.uk, bighospitality.co.ukThe restaurant industry could boost revenues by £5.6 billion by adopting mobile payment, according to a new study.
Facebook may have solved mobile, but Google is still struggling...
Facebook may have solved mobile, but Google is still struggling with it
Carmel DeAmicis, gigaom.comGoogle’s mobile ad strategy is sounding a lot like Facebook’s these days. On its third quarter earnings call Thursday, the company fielded a lot of questions about its plan for making up lost ground in the mobile area. When asked whether Google lo…
While Tim Cook Is Gushing About Apple Pay, Here’s...
While Tim Cook Is Gushing About Apple Pay, Here’s What’s Going On With Google Wallet
Jillian D’Onfro, businessinsider.comAt Apple’s iPad event this week, CEO Tim Cook spent a chunk of the presentation talking about Apple Pay, its new mobile payments system that officially launches on Monday, October 20. Cook gushed about Apple Pay’s partners — most major banks — and…
The content marketing trends your business should be...
The content marketing trends your business should be implementing
JT Ripton, thenextweb.comJT Ripton is a business consultant and freelance writer.
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable…
Ranked: All 32 billion-dollar mobile internet startups...
Ranked: All 32 billion-dollar mobile internet startups (report)
John Koetsier, VB Insight, venturebeat.comA little less than two months ago there were 25 billion-dollar mobile Internet startups. In a sign of just how quickly the mobile ecosystem is exploding, there are now 32.
Today in a report on VB Insight, mobile consultancy Digi-Capital released…
Mobile games to overtake console revenues in 2015 — and Apple’s...
Mobile games to overtake console revenues in 2015 — and Apple’s revenue could double Nintendo’s
Dean Takahashi, venturebeat.comThe console business has ruled gaming for years. But its reign may officially end next year.
The mobile game business is expected to surpass console games in revenue in 2015, according to Newzoo. The market-research firm said that mobile games w…
quarta-feira, 10 de setembro de 2014
8 lições de marketing de Philip Kotler Da redação de Pequenas...
8 lições de marketing de Philip Kotler
Da redação de Pequenas Empresas e Grandes Negócios, globo.comPhilip Kotler (Foto: HSM Educação)Philip Kotler é um dos gurus do marketing mundial. Segundo uma lista do “Financial Times”, ele é o quarto nome mais importante do setor – atrás apenas de Jack Welch, Bill Gates e Peter Drucker. Nesta…
iBeacon Hack Makes It More Efficient To Wait Tables Natasha...
iBeacon Hack Makes It More Efficient To Wait Tables
Natasha Lomas, techcrunch.comIt’s still pretty early days for beacon tech, but practical applications for the Bluetooth trigger hardware are set for big growth. Beacons can be embedded into all sorts of everyday objects linking them to smartphones and their users via a compan…
An Inside Look At The Starbucks App, The Most Successful Mobile Payments System In The US
An Inside Look At The Starbucks App, The Most Successful Mobile Payments System In The US:
John Heggestuen, businessinsider.com
At 6 million average weekly transactions in the U.S., it now accounts for a full 15% of transactions made at the U.S. Starbucks-operated stores.
In a new research note from BI Intelligence we take a deep dive into how the Starbucks app works, wh…
Mobile Apps Are Fueling Huge Growth In Time Spent On Digital...
Mobile Apps Are Fueling Huge Growth In Time Spent On Digital Media
Mark Hoelzel, businessinsider.comTime spent on digital platforms, including desktop and mobile, saw massive gains over the last year. Digital time spent topped nearly 1.2 trillion minutes in June 2014, increasing by 24% over the same month last year, according to a report by…
Rede, do Banco Itaú, compra gateway para pagamento...
Rede, do Banco Itaú, compra gateway para pagamento maxiPago!
Tatiana Vaz, de EXAME.com, abril.com.brValor da aquisição não foi revelado pelas empresas
São Paulo – A Rede, antiga Redecard, acaba de fazer a primeira aquisição estratégica sob controle do Itaú Unibanco. Trata-se da empresa de gateway para pagamento maxiPago!
O banc…
domingo, 31 de agosto de 2014
10 Excellent Platforms for Building Mobile Apps Grace Smith,...
10 Excellent Platforms for Building Mobile Apps
Grace Smith, mashable.comIf you’ve ever wanted to build an app for your business, blog, product or service, but the heavy investment of both time and money put you off, you’re not alone.
The good news is that entering the mobile market no longer necessarily requires…
Email etiquette for entrepreneurs: How to get busy people to...
Email etiquette for entrepreneurs: How to get busy people to care
Belle Beth Cooper, thenextweb.comThe more time I spend working on my startup, the more time I seem to be spending in my inbox. Running a startup is pretty much synonymous with “sending lots of emails” I’ve realized (especially when you’re not the person writing lots of code).
T…
Online Marketing News: Big Bots on Google and Twitter, Pinterest...
Online Marketing News: Big Bots on Google and Twitter, Pinterest Is Tops, The Press Takes To Twitter
Ben Brausen, toprankblog.comMore Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] - The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing –…
The Real Truth About Social Media Metrics Jay Baer,...
The Real Truth About Social Media Metrics
Jay Baer, convinceandconvert.comRecently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT…
7 social media psychology studies that will make your marketing...
7 social media psychology studies that will make your marketing smarter
Courtney Seiter, thenextweb.comOne of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together.
Every day seems to bring excit…
12 Tips for Building Better Social Campaigns [Infographic]
12 Tips for Building Better Social Campaigns [Infographic]:
Chelsea Hejny, sociallystacked.com
Are you thinking about building a social Campaign for your business? If you answered “yes,” use today’s infographic as a quick-start guide for Campaign success! The tips in this infographic cover every phase of a Campaign’s launch process: From th…
The Smartest Checklists to Manage Your Online Store Julie Liu,...
The Smartest Checklists to Manage Your Online Store
Julie Liu, prestashop.comWe make lists for everything – from weekly lists for groceries to annual wish lists for birthdays. These checklists help us stay organized and leave nothing out. This is why we created the smartest checklists to manage your online store. We’ve…
The Science Behind What People Love to Share on Social...
The Science Behind What People Love to Share on Social Media
Today’s Industry Insider, kissmetrics.comThe web is a crowded place, with millions of articles being shared every day on social media. Wouldn’t it be nice to know the types of content that resonate with readers the most?Here, at BuzzSumo, we’ve crawled and analyzed over 120 million…
The State Of Social Selling In 2014 [Infographic] by,...
The State Of Social Selling In 2014 [Infographic]
by, salesforlife.comTweetSharebar TweetSocial selling is having an important impact in the way buyers interact with companies. According to a study by Social Centered Selling, 54% of social salespeople have tracked their …
O Big Data põe fim ao “eu acho” nas empresas?globo.com Este foi...
O Big Data põe fim ao “eu acho” nas empresas?
globo.comEste foi um dos questionamentos feitos no debate Big Data: Big Opportunities, Big Challenges…, promovido pela MIT Sloan Clube do Brasil
Este foi um dos questionamentos feitos no debate Big Data: Big Op …
segunda-feira, 23 de junho de 2014
Branding: Como Construir e Defender Marcas Eloi ZanettiConsultor...
Branding: Como Construir e Defender Marcas
Eloi ZanettiConsultor em Marketing e Comunicação, endeavor.org.brAs ferramentas do marketing serão usadas com mais eficiência e menos custo quanto mais refinado e pensado for o conceito que as sustenta.
A construção de uma marca (branding) é, com certe …
Apple’s crackdown on incentivizing app installs means marketers...
Apple’s crackdown on incentivizing app installs means marketers need new tricks
James Connelly, Fetch, venturebeat.comGUEST POST
Following the initial buzz surrounding Apple’s WWDC event earlier this month, brands and mobile agencies are starting to come to terms with the impact Apple’s significant app store changes could have on them.
One of the…
Apple brings manual camera controls to iOS 8cnet.com Limited...
Apple brings manual camera controls to iOS 8
cnet.comLimited camera control has often been a source of frustration for users and developers who want to flex their mobile photography muscles within iOS. The default camera app has a very limited set of controls available, with a sim…
Stanford’s Tina Seelig tells us the quick-and-dirty way to teach...
Stanford’s Tina Seelig tells us the quick-and-dirty way to teach both innovation and creativity (interview)
Dean Takahashi, venturebeat.comTina Seelig recently got one of the Oscars of Silicon Valley. The SVForum named honored her as a winner of one of its annual Visionary Awards.
Seelig has taught innovation and creativity at Stanford University for the past 15…
KFC in China wants you to “calm your heart” in a Starbucks-style...
KFC in China wants you to “calm your heart” in a Starbucks-style hangout venue
Lily Kuo, qz.comThe chicken itself has been a problem for Yum Brands in China, where the company has struggled with an antibiotic-tainted poultry scandal and lingering fears about bird flu. So the company’s new focus for its its Chinese KFC chain is o…
segunda-feira, 9 de junho de 2014
quarta-feira, 4 de junho de 2014
sábado, 24 de maio de 2014
5 cuidados ao estabelecer parceriassaiadolugar.com.br Este texto...
5 cuidados ao estabelecer parcerias
saiadolugar.com.brEste texto faz parte da coluna da Plataforma Brasil feito especialmente para os leitores do Saia do Lugar. Todos sabemos o quanto é difícil crescer sozinho. Sabemos também que não é fácil encontrar só …
7 Signs You are Not a Good Blogger Written by Karol K - 47...
7 Signs You are Not a Good Blogger
Written by Karol K - 47 Comments Categories: Blog, Blogging, Social Media, jeffbullas.comThe most important distinction is that being a good blogger is not the same thing as being a good writer. Writing is a single activity - you take an idea, and write an article around it. Blog …
Acompanhe e participe do Navegadorglobo.com Ronaldo Lemos, José...
Acompanhe e participe do Navegador
globo.comRonaldo Lemos, José Marcelo Zacchi, Alê Youssef e Hermano Vianna dão exemplos de inovação, todas as segundas, às 21h30, na GloboNews.
Is your company ready for agile marketing? Ashley Friedlein,...
Is your company ready for agile marketing?
Ashley Friedlein, econsultancy.comJust over a year ago Econsultancy and Marketing Week published a Modern Marketing Manifesto, an attempt to try and capture what should constitute marketing as we move further into the 21st century.But only one of our twelve manifesto points…
Technology Transforming the Restaurant Experience: Mobile...
Technology Transforming the Restaurant Experience: Mobile Payment | Finance content from Nation’s Restaurant News
Feb 18, 2014 | FsVoice, nrn.comAll aspects of our lives—both business and pleasure—are being transformed as technology evolves. Consumer-facing technology in restaurants, however, is only now getting high visibilit …
Facebook Introduces More Precise Audience Targeting Facebook...
Facebook Introduces More Precise Audience Targeting Facebook announced (April…
google.comFacebook Introduces More Precise Audience Targeting Facebook announced (April 30th, 2014) the next phase of its new digital marketing platform, the… - Kristoffer Howes - Google+
8 Must-Have Ingredients of a Successful Blog Post Neil Patel,...
8 Must-Have Ingredients of a Successful Blog Post
Neil Patel, entrepreneur.comWhen it comes to marketing online, you’ve probably already heard that “content marketing” is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same a…
Apple’s Healthbook will reportedly go beyond fitness to...
Apple’s Healthbook will reportedly go beyond fitness to analyze your blood
By Kwame Opam, theverge.com9to5Mac reports this morning that Apple’s long-rumored fitness and health-tracking app Healthbook is well on its way to reality. Designed to resemble Passbook, the ambitious app will apparently be able to analyze everything from…
Groupon Introduces Gnome, an iPad-Powered Point-of-Sale...
Groupon Introduces Gnome, an iPad-Powered Point-of-Sale System
by Kelly Hodgkins, macrumors.comGroupon today announced Gnome, a new point-of-sale system that integrates with the company’s network of daily local deals. The iPad-based system provides a payment processing system as well as customer management tools for merchants…
Infográfico mostra como calcular valor social dos seus...
Infográfico mostra como calcular valor social dos seus clientes
Startupi, ig.com.brO que é valor social? O Social Media Today tentou responder essa pergunta com um infográfico. Na verdade, esse valor se refere a como o comportamento do cliente dentro de métricas sociais, como redes sociais e número de visitas nas páginas, podem …
Amazon Invests $20M In Shanghai-Based Food Delivery Site...
Amazon Invests $20M In Shanghai-Based Food Delivery Site Yummy77
Catherine Shu, techcrunch.comAmazon has poured $20 million in Yummy77, a food delivery site based in Shanghai. Yummy77 confirmed the funding in a post on Weibo and said it will use the capital to expand into new markets and help Amazon’s China site expand its…
Google Overtakes Apple As The World’s Most Valuable...
Google Overtakes Apple As The World’s Most Valuable Brand
Agence France Presse, businessinsider.comUS search engine Google has overtaken rival technology titan Apple as the world’s top brand in terms of value, global market research agency Millward Brown said Wednesday.
Google’s brand value shot up 40 percent in a year to $158.84…
Smartphone future tech: Where can we possibly go from...
Smartphone future tech: Where can we possibly go from here?
cnet.comThere’s no doubt that the smartphone has made amazing strides since its humble beginnings. But lately I’ve heard a lot of people talk about how these days devices can have no room for real improvement. Every time a new flagship phone is du…
Público poderá fiscalizar fabricação da Zara por...
Público poderá fiscalizar fabricação da Zara por smartphone
Luísa Melo, de EXAME.com, abril.com.brEtiquetas de roupas feitas no Brasil terão código que dá acesso a informações sobre seus fabricantes. Medida é resposta a casos de trabalho escravo
São Paulo - A partir do lançamento da próxima coleção de verão, consumidores poderão…
32 Hot Social Media Software Tools from Tool Providers Ian...
32 Hot Social Media Software Tools from Tool Providers
Ian Cleary, razorsocial.comDid you know that there are well over 1,000 social media software tools to choose from to help you manage your social media presence?We come across great tools on a regular basis. One of my favorite recent ones is OptinMonster which is a WordPress…
Publishing your first app in the Play Store: what you need to...
Publishing your first app in the Play Store: what you need to know
Gary Sims, androidauthority.comThe easiest way to distribute an Android app is via the Google Play store. It isn’t the only distribution method, but it is the simplest way to reach millions of potential users. Publishing your first app in the Play Store isn’t hard,…
Startup de gerenciamento de senhas ganha US$ 22 milhões para...
Startup de gerenciamento de senhas ganha US$ 22 milhões para expansão
Da redação de Pequenas Empresas e Grandes Negócios, globo.comSchalit é o CEO da Dashlane, empresa que administra senhas de internet para usuários com muitas contas em diferentes plataformas (Foto: Divulgação)A Dashlane, uma empresa com cinco anos de vida especializada em serviços de gerenciamento de senhas…
quinta-feira, 15 de maio de 2014
Sandy Jacolow - Google+ - Knowing where to find your audience is key to success. A…
Sandy Jacolow - Google+ - Knowing where to find your audience is key to success. A…:
Knowing where to find your audience is key to success. A recent Harvard’s Institute of Politics poll shows the Millennial impact on #SocialMedia. Facebook is still top dog with young adults …
19 apps para administrar os negócios
19 apps para administrar os negócios:
Natalia Horita, da, abril.com.br
Os aplicativos para celular que ajudam a gerir a empresa e a ganhar produtividade nas tarefas do dia a dia
São Paulo - Nem sempre o empreendedor pode estar no escritório para atender à demanda de funcionários, clientes e fornecedores. Com a…
sábado, 19 de abril de 2014
INFOGRAPHIC: The 2014 B2B social media...
INFOGRAPHIC: The 2014 B2B social media landscape
b2bmarketing.net14 April 2014
Recommended For You
Social media benchmarking report
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INFOGRAPHIC: B2B marketing skills 2014
This infographic includes data drawn from B2B Marketing’s Profession …
Top 10 Predictions for Technology in 2014 Mark Anderson,...
Top 10 Predictions for Technology in 2014
Mark Anderson, thedailybeast.comMicrosoft may get its mojo back, smartphones will get cheap, and we’re about to enter the Year of Encryption. A look at what to expect in telecom and computing for the coming year.
How might 2014 play out in tech? Silicon Valley may again nee…
NEWS: Only 16% marketers can prove social...
NEWS: Only 16% marketers can prove social ROI
b2bmarketing.netRecommended For You
Only 16 per cent of B2B marketers can demonstrate social media ROI ‘completely or most of the time’, according to new research published by B2B Marketing.
Forty-four per cent …
NEWS: LinkedIn generates most revenue for B2B...
NEWS: LinkedIn generates most revenue for B2B brands
b2bmarketing.netRecommended For You
Forty per cent of marketers said LinkedIn was the best platform at ‘generating most revenue’, B2B Marketing’s Social Media Benchmarking Report 2014 has revealed.
The other s …
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