Brands Aren’t Dead, But Traditional Branding Tools Are Dying

Brands Aren’t Dead, But Traditional Branding Tools Are Dying:

Jens Martin Skibsted, hbr.org

Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly…