To Sell Products That Help The World, Convince Consumers That...

To Sell Products That Help The World, Convince Consumers That They’re Helping Themselves

PHILLIP HAID AND VURAIN TABVUMA, fastcoexist.com

People are selfish. If you want to get them interested, appeal to their self-interest, not their desire to do good.

If you are one of the many retail­ers that believes being a good cor­po­rate cit­i­zen will help you sell more prod­ucts, then we…