3 Innovative Ways Startups Are Driving Results Over Social...

3 Innovative Ways Startups Are Driving Results Over Social Media

Kim Lachance Shandrow, entrepreneur.com

Some small busi­ness­es are get­ting cre­ative and earn­ing their social media fol­low­ers’ trust — and their dol­lars — by ditch­ing the one-way hard sell that’s all too com­mon on Face­book and Twit­ter.

They under­stand that social-media…