Defining Strategy, Implementation, and Execution Ken Favaro,...

Defining Strategy, Implementation, and Execution

Ken Favaro, hbr.org

It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and…

How the Internet of Things Changes Business Models Gordon Hui,...

How the Internet of Things Changes Business Models

Gordon Hui, hbr.org

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and streamlining established business models won’t be enough. To take advantage of new, cloud-based opportunities,…

Innovate Without Diluting Your Core Idea Jon Campbell,...

Innovate Without Diluting Your Core Idea

Jon Campbell, hbr.org

You may have played the game of “telephone” as a child. Your teacher sat the class in a circle and whispered a sentence to the first kid, who whispered it to his neighbor, and so on until the last child in the circle told the group what she though…

Ferramenta aponta a empreendedor a melhor localização para abrir...

Ferramenta aponta a empreendedor a melhor localização para abrir negócio

Da redação de Pequenas Empresas e Grandes Negócios, globo.com

Basta se cadastrar no site do Sebrae para o empreendedor usar a plataforma. (Foto: Thinkstock)Um ferramenta on line vai auxiliar potenciais empresários e donos de pequenos negócios a tomarem decisões com base em informações geográficas em mapas na…

Why Mobile Marketing Is More Than 50% More Effective Than Social...

Why Mobile Marketing Is More Than 50% More Effective Than Social Media Marketing

By Sophie Davidson, heavy.com

(Getty)

Mobile marketing is becoming more and more popular because it’s so much more effective than social media marketing and email marketing. It also tends to be much more affordable, especially …

7 Musts to Maximize Your Company's Mobile Strategy

7 Musts to Maximize Your Company's Mobile Strategy:

Chuck Cohn, entrepreneur.com

For the first time, mobile devices outnumber people. This milestone underscores one crucial fact for entrepreneurs: as the number of mobile devices rises, so do their importance.

Eighty-five percent of consumers believe their mobile devices are…

Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report

Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report:

mobilemarketer.com

While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.