How to make software products the smart way
Poornima Vijayashanker, thenextweb.comPoornima Vijayashanker is the founder of Femgineer, helping entrepreneurs and tech professionals (especially women) level up their careers.
As technologists, we want to build software that is friendly, fast, beautiful, responsive, reliabl…
Marketing Leadership = Marketing Success
b2bmarketing.netThe world of industry has learned that investment in executive leadership development is vital to the long term success of every enterprise. Strong leadership is especially critical in marketing. …
Stephen Tamlin, socialmediatoday.com
If you’re not sure about how social media can help your business, take a look at our new infographic, full of amazing stats that will prove just how valuable social media can be for your business.
What marketing teams can learn from biology
Joseph Vito DeLuca, thenextweb.comJoseph Vito DeLuca is VP Marketing & Communications for Yieldr
The Holy Grail of today’s data-driven marketing landscape was actually discovered far from any boardrooms or Silicon Valley tech centers. One must actually look to the…
Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early Next Year
Robert Hof, forbes.comEver since the iPhone kickstarted the mobile revolution, advertisers have been struggling to keep up with the massive changes in people’s online behavior. Despite the reality that people are now spending more time on their smartphones and tablets,…
The Most Common Mistake People Make In Calculating ROI
Joe Knight, hbr.orgYour company is ready to make a big purchase — a fleet of cars, a piece of manufacturing equipment, a new computer system. But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits wi…
Aligning Strategy and Sales Accelerates Profit Growth
salesforce.comMany execs struggle to find the secret sauce to accelerating profit growth. In Aligning Strategy and Sales Frank Cespedes advocates aligning the efforts of strategists and sellers to implement …
