How to make software products the smart way
Poornima Vijayashanker, thenextweb.comPoornima Vijayashanker is the founder of Femgineer, helping entrepreneurs and tech professionals (especially women) level up their careers.
As technologists, we want to build software that is friendly, fast, beautiful, responsive, reliabl…
Marketing Leadership = Marketing Success
b2bmarketing.netThe world of industry has learned that investment in executive leadership development is vital to the long term success of every enterprise. Strong leadership is especially critical in marketing. …
Stephen Tamlin, socialmediatoday.com
If you’re not sure about how social media can help your business, take a look at our new infographic, full of amazing stats that will prove just how valuable social media can be for your business.
What marketing teams can learn from biology
Joseph Vito DeLuca, thenextweb.comJoseph Vito DeLuca is VP Marketing & Communications for Yieldr
The Holy Grail of today’s data-driven marketing landscape was actually discovered far from any boardrooms or Silicon Valley tech centers. One must actually look to the…
Mobile Ad Revenues Will Blow Past Desktop Ad Spending By Early Next Year
Robert Hof, forbes.comEver since the iPhone kickstarted the mobile revolution, advertisers have been struggling to keep up with the massive changes in people’s online behavior. Despite the reality that people are now spending more time on their smartphones and tablets,…
The Most Common Mistake People Make In Calculating ROI
Joe Knight, hbr.orgYour company is ready to make a big purchase — a fleet of cars, a piece of manufacturing equipment, a new computer system. But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits wi…
Aligning Strategy and Sales Accelerates Profit Growth
salesforce.comMany execs struggle to find the secret sauce to accelerating profit growth. In Aligning Strategy and Sales Frank Cespedes advocates aligning the efforts of strategists and sellers to implement …
Defining Strategy, Implementation, and Execution
Ken Favaro, hbr.orgIt is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and…
How the Internet of Things Changes Business Models
Gordon Hui, hbr.orgAs the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and streamlining established business models won’t be enough. To take advantage of new, cloud-based opportunities,…
Innovate Without Diluting Your Core Idea
Jon Campbell, hbr.orgYou may have played the game of “telephone” as a child. Your teacher sat the class in a circle and whispered a sentence to the first kid, who whispered it to his neighbor, and so on until the last child in the circle told the group what she though…
Ferramenta aponta a empreendedor a melhor localização para abrir negócio
Da redação de Pequenas Empresas e Grandes Negócios, globo.comBasta se cadastrar no site do Sebrae para o empreendedor usar a plataforma. (Foto: Thinkstock)Um ferramenta on line vai auxiliar potenciais empresários e donos de pequenos negócios a tomarem decisões com base em informações geográficas em mapas na…
Why Mobile Marketing Is More Than 50% More Effective Than Social Media Marketing
By Sophie Davidson, heavy.com(Getty)
Mobile marketing is becoming more and more popular because it’s so much more effective than social media marketing and email marketing. It also tends to be much more affordable, especially …
Chuck Cohn, entrepreneur.com
For the first time, mobile devices outnumber people. This milestone underscores one crucial fact for entrepreneurs: as the number of mobile devices rises, so do their importance.
Eighty-five percent of consumers believe their mobile devices are…
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
20 Best Social Media Infographics You Have To Check Out!
Iggy Ko, webdesigndev.comInfographics are graphic visual representations of data and information and are especially helpful when you have to explain complicated and complex information in a quick and efficient manner.In this post we won’t give you any graphic desig…
Big Data Solving Big Problems
Steve Olenski, forbes.comWhether you’re involved in the business or tech industries, you’ve probably heard a lot of discussions regarding ‘big data.’ But, what exactly is big data and how is it being used to solve big problems?
Big Data Defined
If you search fo…
Four Big Priorities For Implementing Next Generation Big Data Analytics
Scott Gnau, forbes.comThe world of big data is changing so quickly that we really need to look beyond today’s analytic capabilities and chart where enterprise-grade architectures are headed in the future. Even the vocabulary is changing! “Big data” is turning into a…
Is Your Company Ready For The Coming Surge In Mobile Commerce?
Monica Mehta, forbes.comIt’s no wonder all eyes are now on Barcelona, which is hosting the annual Mobile World Congress. What was once an accessory is fast becoming the way everyone does business.
“Customer experience is transforming very, very quickly, and it’s driven…
‘Samsung Pay’ says it will use magnetic strip tech to trump Apple Pay, Android Pay
Mark Sullivan, venturebeat.comBARCELONA, Spain — As has been written numerous times here, only five to ten percent of the merchants in the U.S. can accept contactless payments today.
But almost all of them can accept magnetic strip cards. Samsung’s new Samsung Pay service,…
Micah Solomon, forbes.com
The customer’s at the center of the customer’s universe
A customer wants to feel that they’re at the center of your (the service provider’s) world. Customers are, after all, already at the center of their own world, their own reali…
Airbnb Is Raising A Monster Round At A $20B Valuation
Ingrid Lunden, techcrunch.comAirbnb — the platform that lets travellers book private spare rooms and entire homes as an alternative to traditional hotels — is doing some booking of its own. Airbnb is in the process of raising another round of funding that will value it at $20…
Google balloons and drones bring global wireless closer to reality
Chris Velazco, engadget.comGoogle’s aerial ambitions continue unabated. Need proof? Just talk to Sundar Pichai — just before he sat down for a Q&A with Bloomberg’s Brad Stone at MWC, the Google SVP confirmed the company’s internet-beaming Titan drones would take the…
By John Jantsch, inc.com
FROM • COMCAST BUSINESS
Your designer does not define your brand identity. Your true brand identity is the view your customers have of your company.
Your company has spent a lot of time defining and creating your brand and identity. You may ha…
Four Big Priorities For Implementing Next Generation Big Data Analytics
Scott Gnau, forbes.comThe world of big data is changing so quickly that we really need to look beyond today’s analytic capabilities and chart where enterprise-grade architectures are headed in the future. Even the vocabulary is changing! “Big data” is turning into a…
Is Your Company Ready For The Coming Surge In Mobile Commerce?
Monica Mehta, forbes.comIt’s no wonder all eyes are now on Barcelona, which is hosting the annual Mobile World Congress. What was once an accessory is fast becoming the way everyone does business.
“Customer experience is transforming very, very quickly, and it’s driven…
‘Samsung Pay’ says it will use magnetic strip tech to trump Apple Pay, Android Pay
Mark Sullivan, venturebeat.comBARCELONA, Spain — As has been written numerous times here, only five to ten percent of the merchants in the U.S. can accept contactless payments today.
But almost all of them can accept magnetic strip cards. Samsung’s new Samsung Pay service,…
Micah Solomon, forbes.com
The customer’s at the center of the customer’s universe A customer wants to feel that they’re at the center of your (the service provider’s) world. Customers are, after all, already at the center of their own world, their own reality…
Airbnb Is Raising A Monster Round At A $20B Valuation
Ingrid Lunden, techcrunch.comAirbnb — the platform that lets travellers book private spare rooms and entire homes as an alternative to traditional hotels — is doing some booking of its own. Airbnb is in the process of raising another round of funding that will value it at $20…
