Inovação = Inovar + ação = resultado

Inovação = Inovar + ação = resultado:

abril.com.br

A cada dia que passa mais e mais ouvimos a importância da inovação no mundo dos negócios e na nossa vida como um todo. É raro um líder não ter um discurso pronto sobre inovação. Quase todos tem. Mas será que tem a “inovação na veia” ou simplesment…

The 6 Types of Online Buyers Richard Stokes, entrepreneur.com In...

The 6 Types of Online Buyers

Richard Stokes, entrepreneur.com

In his book Ulti­mate Guide to Pay-Per-Click Adver­tis­ing, inter­net mar­ket­ing expert Richard Stokes helps you mas­ter advanced search engine strate­gies from top search engine mar­keters to increase your sales. In this edit­ed excerpt, the aut…

Timeline Photosfacebook.com

Timeline Photos

facebook.com

Google CEO Larry Page Spoke At TED, And Everyone Freaked Out...

Google CEO Larry Page Spoke At TED, And Everyone Freaked Out Over His Ideas

Jay Yarow, businessinsider.com

Google CEO Larry Page was on stage with Char­lie Rose at a TED con­fer­ence today.

We didn’t see a stream of his talk, but judg­ing by Twit­ter, it was a doozy.

Page talked about the NSA, the future of trans­porta­tion, cur­ing dis­ease, and w…

How Do You Know When A Design Is Really Done? JOHN PAVLUS,...

How Do You Know When A Design Is Really Done?

JOHN PAVLUS, fastcodesign.com

Should you move fast and break things, or methodically research and develop? Mobile design expert Luke Wroblewski weighs in.

David Finch­er did 99 takes of the first scene in The Social Net­work. James Dyson made 5,127 vacuum-cleaner pro­to­type…

Most Marketers Have Yet to Embrace Twitter Advertising...

Most Marketers Have Yet to Embrace Twitter Advertising [CHART]

Matt Petronzio, mashable.com

More than 90% of Twit­ter’s rev­enue comes from adver­tis­ing and pro­mot­ed accounts, espe­cial­ly via mobile, but stud­ies show that the social net­work is strug­gling to attract mar­keters.

Only 23% of mar­keters said they use Twit­ter’s ad…

The Alibaba IPO and what it might mean for Western luxury...

The Alibaba IPO and what it might mean for Western luxury brands

Elizabeth Paton, ft.com

The prospect of a US-based IPO by Chinese e-commerce juggernaut Alibaba has triggered a recent wave of short-term conjecture over the eye-watering figures involved.A listing could garner as much as $25bn for example – making it the largest float i…

9 ways to grow your Twitter following (ethically) Luke Chitwood,...

9 ways to grow your Twitter following (ethically)

Luke Chitwood, thenextweb.com

This post is brought to you by Sim­ply Mea­sured.

Luke Chit­wood

Fol­low

The Inter­net does much to level the play­ing field for shar­ing a mes­sage. Twit­ter flat­tens it. So much so, that it’s dif­fi­cult to stand out, to reach the…

Your Competitor Isn’t Your Real Competition: Status Quo...

Your Competitor Isn’t Your Real Competition: Status Quo Is

Amy Morin, forbes.com

When cus­tomers don’t pur­chase prod­ucts or ser­vices, many sales­peo­ple assume that they’ve lost the sale to their com­pe­ti­tion. But, in real­i­ty, the com­pe­ti­tion may not be the prob­lem. About 60 per­cent of qual­i­fied leads fall by the…

Quando a perfeição é inimiga da inovaçãomeioemensagem.com.br Com...

Quando a perfeição é inimiga da inovação

meioemensagem.com.br

Com uma apresentação do economista e consultor sueco Magnus Lindkvist sobre construção de cenários futuros, teve início na manhã desta segunda-feira, 24, o 6º Congresso Brasileiro de Pesquisa. Organizado pela Associação Brasileira de Empresas de…

Consumers Seem to Be Falling Out of Love With Brands Lucia...

Consumers Seem to Be Falling Out of Love With Brands

Lucia Moses, adweek.com

More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name brands and many brands have seen their bonding score—a…

Sweet marketing dreams are made of thisb2bmarketing.net Claire...

Sweet marketing dreams are made of this

b2bmarketing.net

Claire Mason, man­ag­ing direc­tor of Man Bites Dog, urges mar­keters to get their B2B beau­ty sleep

Are you a tac­tics per­son, or a strat­e­gy per­son? Are you aware that there’s a dif­fer­ence? The …

How Are Mobile Apps Changing the Way You Shop? Vishal Gumber,...

How Are Mobile Apps Changing the Way You Shop?

Vishal Gumber, iphonelife.com

Every­body loves shop­ping, and shop­ping online from the com­fort of your home has its own perks. But over the past cou­ple of years, the focus has been mov­ing beyond e-com­merce and into m-com­merce.

There are over a bil­lion smart­phone and…

Steve Jobs’s 7 Rules for Working the Media BY Erik...

Steve Jobs’s 7 Rules for Working the Media

BY Erik Sherman, inc.com

The late co-founder of Apple had a masterful way of handling reporters and editors. Here are some of the techniques he used so well.

Steve Jobs, the late Apple co-founder and CEO was a mas­ter busi­ness­man and show­man. His way of com­bin­ing…

BI Intelligencebusinessinsider.com In-Depth Research On What...

BI Intelligence

businessinsider.com

In-Depth Research On What Matters In Digital

Wel­come! BI Intel­li­gence, a sub­scrip­tion research ser­vice from Busi­ness Insid­er, pro­vides in-depth insight, data, and analy­sis of every­thing dig­i­tal.

We pub­lish in-depth reports, news…

10 Executive Marketing Lessons From Sun Tzu's The Art of War

10 Executive Marketing Lessons From Sun Tzu's The Art of War:

Chad Pollitt, huffingtonpost.com

Sun Tzu’s The Art of War was writ­ten in the sec­ond cen­tu­ry BC. He was a high-ranking gen­er­al in the Chi­nese mil­i­tary and wrote one of the most influ­en­tial strate­gic and tac­ti­cal mil­i­tary books in his­to­ry. The book’s…

Expect Rivals To Market Safety As GM, Toyota Reputations Are...

Expect Rivals To Market Safety As GM, Toyota Reputations Are Tattered

Dale Buss, forbes.com

It isn’t often any­more in the auto indus­try that there is an open­ing for a new mar­ket­ing cam­paign big enough to drive a Ram 3500 through, four-wheels-across and all. But the accru­ing major blows to the safe­ty rep­u­ta­tion and cor­po­rate…

Will wearable devices be the next tool for mobile...

Will wearable devices be the next tool for mobile payments?

gulfnews.com

Con­sumers will con­tin­ue to see the con­ve­nience fac­tor play­ing a key role and shap­ing the pay­ment indus­try says Mas­ter­Card offi­cial

Meet The Top 30 Social Salespeople In The World Meghan M. Biro,...

Meet The Top 30 Social Salespeople In The World

Meghan M. Biro, forbes.com

“Never under­es­ti­mate the fond­ness of peo­ple and orga­ni­za­tions for the sta­tus quo,” Enter­prise 2.0 author Andrew McAfee warns busi­ness­es. Peo­ple are nat­u­ral­ly resis­tant to change, and while that’s not always a bad thing, I’v…

8 Reasons You Shouldn’t Do Everything Internally John...

8 Reasons You Shouldn’t Do Everything Internally

John Hall, forbes.com

Bad habits are tough to break as you grow as a leader. As a young leader, I always felt I had to do every­thing in-house. Every penny mat­tered, so even if our attempt was half-assed, we were doing it our­selves. Real­iz­ing that you can’t do…

Mastercard Inc : DataCash and Redecard Launch the most Comprehensive eCommerce Solution in Brazil | 4-Traders

Mastercard Inc : DataCash and Redecard Launch the most Comprehensive eCommerce Solution in Brazil | 4-Traders:

4-traders, 4-traders.com

Dat­a­Cash and Rede­card Launch the most Com­pre­hen­sive eCom­merce Solu­tion in Brazil

Rede­card takes advan­tage of Dat­a­Cash’s dynam­ic and flex­i­ble white label pay­ment ser­vices to meet the sp …

Webinar “Como criar Landing Pages...

Webinar “Como criar Landing Pages efetivas”

resultadosdigitais.com.br

Saiba o que são Landing Pages e por que são importantes para o negócio

En­ten­da o gran­de im­pac­to que boas Lan­ding Pages podem ter nos re­sul­ta­dos do Mar­ke­ting Di­gi­tal da sua em­pre­sa

Aprenda …

Social Advertising: How Twitter Can Compete With Facebook SARAH...

Social Advertising: How Twitter Can Compete With Facebook

SARAH KESSLER, fastcompany.com

The two companies have different opportunities within social advertising. Here’s why.

Twit­ter announced last week that it had filed for an IPO, which for many drummed up mem­o­ries of a sim­i­lar announce­ment that Face­book made last year.

I…

3 pensamentos que matam a inovação

3 pensamentos que matam a inovação:

uol.com.br

Building Brands In A No-Attention Economy Mark Di Somma,...

Building Brands In A No-Attention Economy

Mark Di Somma, brandingstrategyinsider.com

I’ve said for some time that brands seem to be taking more and more of their prompts from the fashion industry – in how they act and how they think. Not surprising, given that the upgrade economy now demands that brands refresh and update their…

VisaNews: Infographic: #Visa study reveals...

VisaNews: Infographic: #Visa study reveals …

twitter.com

Info­graph­ic: #Visa study reveals top 2 rea­sons U.S. trav­el­ers use cards when trav­el­ing: track­ing spend­ing & #secu­ri­ty http://ift.tt/1igbgRy

VisaNews: Infographic: #Visa study reveals...

VisaNews: Infographic: #Visa study reveals …

twitter.com

Info­graph­ic: #Visa study reveals top 2 rea­sons U.S. trav­el­ers use cards when trav­el­ing: track­ing spend­ing & #secu­ri­ty http://ift.tt/1igbgRy

Why People Share on Social Media

Why People Share on Social Media:

marketingprofs.com

The most common reason people post on social media is “to share interesting things” (61%), according to a recent report from Ipsos. Read the full article at MarketingProfs

Yes, Marketers, You Should Pay Your Influencers

Yes, Marketers, You Should Pay Your Influencers:

Teresa M. Caro, hbr.org

A consumer advocate can be your brand’s best friend. They spend 13% more than the average buyer and refer business that equals 45% of the money they spend, according to Satmetrix. The rise of these brand influencers has spawned quite a bit of buzz…

How to Get Users to Take Action with Effective Form...

How to Get Users to Take Action with Effective Form Design

Andrei Marinescu, 500.co

This post is part of the ongoing Distribution Tuesday series. Every week the 500 Distribution Team highlights actionable resources for marketing your startup. Get even more tips by following @500Distribution on Twitter and subscribing to our em…

Apple Used To Be A Pretty Horribly Run Company — Here Are Some...

Apple Used To Be A Pretty Horribly Run Company — Here Are Some Of Its Worst Mistakes

Nicholas Carlson, businessinsider.com

Max Chafin and a bunch of other reporters from Fast Com­pa­ny wrote an ebook called Design Crazy.

It’s a his­to­ry of Apple, com­posed entire­ly of strung-together quotes from for­mer Apple employ­ees and other insid­er sources.

You can buy th…

Incubadoras ou aceleradoras: qual é a melhor opção para expandir sua startup?

Incubadoras ou aceleradoras: qual é a melhor opção para expandir sua startup?:

Gabriel Ferreira, abril.com.br

A distância entre uma boa ideia e uma boa empresa é relativamente grande - e muitos empreendedores acabam se perdendo nesse caminho. Buscar ajuda para que o negócio saia do papel ou ganhe escala rapidamente pode fazer toda a diferença para uma…

Mobile payments to be a main focus of hospitality...

Mobile payments to be a main focus of hospitality tech

qrcodepress.com

12261000

A recent study is indicating that digital signage and smartphone based transactions are paving the way.

The out­come of the sec­ond annu­al Cus­tomer Engage­ment Tech­nol­o­gy Study has just be …

Mobile payments to be a main focus of hospitality...

Mobile payments to be a main focus of hospitality tech

qrcodepress.com

12261000

A recent study is indicating that digital signage and smartphone based transactions are paving the way.

The out­come of the sec­ond annu­al Cus­tomer Engage­ment Tech­nol­o­gy Study has just be …

Finnish Company Develops Facial Recognition Payment System Dhiya...

Finnish Company Develops Facial Recognition Payment System

Dhiya Kuriakose, mashable.com

Even if you find your­self in Helsin­ki with no phone or wal­let, that may not stop you from shop­ping.

Finnish com­pa­ny Uniqul has patent­ed and test­ed out a new pay­ment sys­tem that lets you pay your bills with your face. When it’s time to …

Biometrics can boost mobile payment security

Biometrics can boost mobile payment security:

cbronline.com

Over 60% of smart­phone users did not not use a PIN to pro­tect their mobile access in 2011

Bio­met­rics is expect­ed to boost mobile pay­ment secu­ri­ty as they offer high lev­els of secu­ri­ty and an …

BII MOBILE INSIGHTS: U.S. Mobile Marketing Will Triple By...

BII MOBILE INSIGHTS: U.S. Mobile Marketing Will Triple By 2015

businessinsider.com

Mobile Insights is a daily newslet­ter from BI Intel­li­gence deliv­ered first thing every morn­ing exclu­sive­ly to BI Intel­li­gence sub­scribers. Sign up for a free trial of BI Intel­li­gence today.

The Mobile Mar­ket­ing Indus­try…

BII MOBILE INSIGHTS: U.S. Mobile Marketing Will Triple By...

BII MOBILE INSIGHTS: U.S. Mobile Marketing Will Triple By 2015

businessinsider.com

Mobile Insights is a daily newslet­ter from BI Intel­li­gence deliv­ered first thing every morn­ing exclu­sive­ly to BI Intel­li­gence sub­scribers. Sign up for a free trial of BI Intel­li­gence today.

The Mobile Mar­ket­ing Indus­try…

BII MOBILE INSIGHTS: U.S. Mobile Marketing Will Triple By...

BII MOBILE INSIGHTS: U.S. Mobile Marketing Will Triple By 2015

businessinsider.com

Mobile Insights is a daily newslet­ter from BI Intel­li­gence deliv­ered first thing every morn­ing exclu­sive­ly to BI Intel­li­gence sub­scribers. Sign up for a free trial of BI Intel­li­gence today.

The Mobile Mar­ket­ing Indus­try…

3 Métricas que provam o valor do Marketing Digital à diretoria

3 Métricas que provam o valor do Marketing Digital à diretoria:

Nara Vaz Guimaraes, resultadosdigitais.com.br

Muitas empresas médias e pequenas visualizam no marketing digital uma oportunidade interessante de montar mais um canal de vendas. Muitas vezes, inclusive, um canal mais sustentável, acessível e lucrativo que outros tradicionalmente usados como a…

Guia: Marketing Digital para pequenas empresas em PDF

Guia: Marketing Digital para pequenas empresas em PDF:

Consultor ContaAzul, contaazul.com

Está todo mundo no Facebook. Então por que sua empresa não está lá? Bom, mesmo se você já tem uma página nessa ou em outras mídias sociais, saiba que apenas “estar lá” não é o bastante, é preciso investir em formas de potencializar a comunicação…

The Future of User Behavior - Whiteboard Friday willcritchlow,...

The Future of User Behavior - Whiteboard Friday

willcritchlow, moz.com

Posted by willcritchlowIn the early days of search, Google used only your typed query to find the most relevant results. We’re now increasingly seeing SERPs that are influenced by all kinds of contextual information — the implicit queries…

3 Innovative Ways Startups Are Driving Results Over Social...

3 Innovative Ways Startups Are Driving Results Over Social Media

Kim Lachance Shandrow, entrepreneur.com

Some small busi­ness­es are get­ting cre­ative and earn­ing their social media fol­low­ers’ trust — and their dol­lars — by ditch­ing the one-way hard sell that’s all too com­mon on Face­book and Twit­ter.

They under­stand that social-media…

Plano de Negócios x Modelo de Negócios Marcelo SalimEmpreendedor...

Plano de Negócios x Modelo de Negócios

Marcelo SalimEmpreendedor Endeavor, endeavor.org.br

A cada dia, fica mais evi­dente que ambas as fer­ra­men­tas são úteis em situações difer­entes.

A par­tir de 2010, quan­do Alexan­der Oster­walder apre­sen­tou ao mundo seu livro “Busi­ness Model Gen­e …

Como criar uma logomarca eficiente? Por Thiago Cid,...

Como criar uma logomarca eficiente?

Por Thiago Cid, globo.com

Designer deve traduzir em traços e cores aspectos intangíveis, como criatividade e sustentabilidade (Foto: Shutterstock)Criar uma logomarca é sempre um desafio para qualquer empresa. Aquele pequeno símbolo será a identidade visual do negócio e…

Landing Page Optimization: 6 common traits of a template that...

Landing Page Optimization: 6 common traits of a template that works

John Tackett, marketingexperiments.com

TweetWhat are some common characteristics successful people share in common?Is it having a natural curiosity fused with a creative wild spark?Or perhaps, it’s the end result of dialing into just the right mix of leadership and perseverance to see…

5 Lessons Learned from 100,000 Usability Studies Phil Sharp,...

5 Lessons Learned from 100,000 Usability Studies

Phil Sharp, moz.com

Posted by Phil SharpThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.It…

Como se tornar um especialista em Marketing Digitalyoutube.com

Como se tornar um especialista em Marketing Digital

youtube.com

The Key Components of a Mobile App Strategy James O’Brien,...

The Key Components of a Mobile App Strategy

James O’Brien, mashable.com

There is no ques­tion that mobile apps are the future of com­merce. Not when the writ­ing on the dig­i­tal wall tells us that some 25% of online retail is bound for smart­phones and tablets by 2017.

That doesn’t mean that your com­pa­ny is…

The Key Components of a Mobile App Strategy James O’Brien,...

The Key Components of a Mobile App Strategy

James O’Brien, mashable.com

There is no ques­tion that mobile apps are the future of com­merce. Not when the writ­ing on the dig­i­tal wall tells us that some 25% of online retail is bound for smart­phones and tablets by 2017.

That doesn’t mean that your com­pa­ny is…

120 Marketing Tactics for Blogging Success Jeff Bullas,...

120 Marketing Tactics for Blogging Success

Jeff Bullas, jeffbullas.com

Blogging success can seem like a distant dream when you start out. You aren’t quite sure what to blog about. The choice of technology can be overwhelming. Then learning to use the features and functions of your blogging software is a maze of…

Inbound Marketing with Owned, Earned and Paid Media...

Inbound Marketing with Owned, Earned and Paid Media [Infographic] - Cool Infographics in B2B Marketing and Technology

by B2B Infographics, infographicb2b.com

Apply your inbound mar­ket­ing with owned, earned and paid media model pre­sent­ed in this info­graph­ic by Smartin­sights and see how it works. Owned Media: This is what you’ve got, from your web­sit …

Facebook Pulls Plug on Physical Goods to Focus on Gift...

Facebook Pulls Plug on Physical Goods to Focus on Gift Cards

Samantha Murphy Kelly, mashable.com

Face­book is pulling the plug on its phys­i­cal gift offer­ings — which allows users to pur­chase tan­gi­ble goods such as stuffed ani­mals, flow­ers and wine — as a part of a greater effort to focus on gift cards.

The social net­work is slow­ly…

How Fast Should You Be Growing? Contributor,...

How Fast Should You Be Growing?

Contributor, techcrunch.com

Edi­tor’s note: Jules Maltz is a Gen­er­al Part­ner and Parsa Saljoughi­an is an As­so­ciate at Insti­tu­tion­al Ven­ture Part­ners, a late-stage ven­ture cap­i­tal firm based in Menlo Park.

Paul Gra­ham…

MarketingProfsmarketingprofs.com With the vast array of...

MarketingProfs

marketingprofs.com

With the vast array of busi­ness tools avail­able, a mar­keter may feel over­whelmed about which ones to choose. For­tu­nate­ly, the fine folks at Expert­Cir­cle cre­at­ed an info­graph­ic out­lin­ing …

CMO Optimism At Four-Year High, But Proving Marketing’s...

CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

Christine Moorman, forbes.com

New results from The CMO Sur­vey offer encour­ag­ing pre­dic­tions about the future of mar­kets and doc­u­ment ongo­ing chal­lenges to mar­ket­ing excel­lence and lead­er­ship. The 410 top mar­keters sur­veyed in August report their high­est lev­e…

How to Use the New Facebook Insights

How to Use the New Facebook Insights:

Jon Loomer, socialmediaexaminer.com

Do you rely on Facebook Insights to track the performance of your Facebook page? Are you wondering how the new Insights can help you refine your Facebook activities? In this article, I’ll give you a tour of the new Facebook Insights and the data…

FEATURE: The future of SEOb2bmarketing.net Recommended For...

FEATURE: The future of SEO

b2bmarketing.net

Recommended For You

The SEO land­scape has changed con­sid­er­ably but does it still retain its old rel­e­vance in a world where con­tent is sup­pos­ed­ly king? Vic­to­ria Clarke inves­ti­gates

A few ye …

The shifting world of business development from sales to...

The shifting world of business development from sales to marketing

b2bmarketing.net

Mar­ket­ing’s job used to be to just gen­er­ate leads and pass them to sales, but the dig­i­tal world has brought many changes. The sheer vol­ume of data now avail­able from cam­paign and online analy …

4 Simple Ways to Use Web Analytics for Smarter CRO Testing

4 Simple Ways to Use Web Analytics for Smarter CRO Testing:

Josh Braaten, searchenginewatch.com

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way with this simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.

Sweet marketing dreams are made of thisb2bmarketing.net Claire...

Sweet marketing dreams are made of this

b2bmarketing.net

Claire Mason, man­ag­ing direc­tor of Man Bites Dog, urges mar­keters to get their B2B beau­ty sleep

Are you a tac­tics per­son, or a strat­e­gy per­son? Are you aware that there’s a dif­fer­ence? The …

Whitepaper: Justifying your investment in content...

Whitepaper: Justifying your investment in content marketing

b2bmarketing.net

To drive leads and build busi­ness, the con­tent you pro­vide through mul­ti­ple chan­nels must attract and help con­vert tar­get­ed prospects and cus­tomers at the point of engage­ment. This is chal­ …